A Guide to CPaaS for CX Leaders - How to Not Get Left Behind but Jump Ahead

Heard the term “CPaaS” but not exactly sure how you could use it in your business? 

Or maybe you know it stands for Communications Platform as a Service, but you haven’t tried it out yourself. 

You’re not alone, but CPaaS usage is growing very rapidly YoY. 

And you probably need to use it too.

On Demand
1h 00min

Hear Robin Gareiss of Metrigy discuss:

  • What is CPaaS actually
  • Who’s using it and how is the market growing
  • Common use cases for CX leaders
  • Exploring no-code, low-code, and full-code options


Featured Speakers

  • Robin Gareiss
    Robin Gareiss
    CEO and Principal Analyst

    Robin Gareiss is CEO and Principal Analyst at Metrigy, where she oversees research product development, conducts primary research, and advises leading enterprises, vendors, and carriers. For 25+ years, Ms. Gareiss has advised hundreds of senior IT executives, ranging in size from Fortune 100 to Fortune 1000, developing technology strategies and analyzing how they can transform their businesses. She has developed industry-leading, interactive cost models for some of the world’s largest enterprises and vendors. Ms. Gareiss leads Metrigy’s Digital Transformation and Digital Customer Experience research. She also is a widely recognized expert in the communications field, with specialty areas of contact center, AI-enabled customer engagement, customer success analytics, and UCC. She is a sought-after speaker at conferences and trade shows, presenting at events such as Enterprise Connect, ICMI, IDG’s FutureIT, Interop, Mobile Business Expo, and CeBit. She also writes a blog for No Jitter. Additional entrepreneurial experience includes co-founding and overseeing marketing and business development for The OnBoard Group, a water-purification and general contracting business in Illinois. She also served as president and treasurer of Living Hope Lutheran Church, led youth mission trips, and ran successful fundraisers for children’s cancer research. She serves on the University of Illinois College of Media Advisory Council, as well. Before starting Metrigy, Ms. Gareiss was President and Co-Founder of Nemertes Research. Prior to that, she shaped technology and business coverage as Senior News Editor of InformationWeek, a leading business-technology publication with 440,000 readers. She also served in a variety of capacities at Data Communications and CommunicationsWeek magazines, where helped set strategic direction, oversaw reader surveys, and provided quantitative and statistical analysis. In addition to publishing hundreds of research reports, she has won several prestigious awards for her in-depth analyses of business-technology issues. Ms. Gareiss also taught ethics at the Poynter Institute for Advanced Media Studies. Her work has appeared in the New York Times, Chicago Tribune, Newsweek, and American Medical News. She earned a bachelor of science degree in journalism from the University of Illinois and lives in Illinois.

  • Grant Duncan
    Grant Duncan
    VP of Marketing & Podcast Host

    Grant believes communications and customer experience are the lifeblood of an organization and that companies need to delight customers if they want to stay relevant. He joined Voximplant as the VP of Marketing in 2020. He is also the host of the Product Management Leaders Podcast in which CPOs and VPs of Product Management share their top strategies and tactics. Prior to that, he had a vast experience of over 10 years in marketing, sales, customer experience, and product management within the tech industry. Additionally, he is: Curious | Extremely Driven | a Strategic Thinker | a Problem Solver | a Marketer | a CX Guy | a Go-To-Market Lover | a Data Nerd | a Mountain Biker | a Broad Reader | a Writer | a Servant Leader | a Mentor | a Mentee | a Connector | a Traveler | Involved in Serving the Marginalized in his Local Communities

  • Eric Krapf
    Eric Krapf
    GM & Program Co-Chair, Enterprise Connect
    Publisher, No Jitter

    Eric Krapf is General Manager and Program Co-Chair for Enterprise Connect, the leading conference/exhibition and online events brand in the enterprise communications industry. He has been Enterprise Connect’s Program Co-Chair for over a decade. He is also publisher of No Jitter, the Enterprise Connect community’s daily news and analysis website. Eric served as editor of No Jitter from its founding in 2007 until taking over as publisher in 2015. From 1996 to 2004, Eric was managing editor of Business Communications Review (BCR) magazine, and from 2004 to 2007, he was the magazine's editor. Before coming to BCR, he was managing editor and senior editor of America's Network magazine, covering the public telecommunications industry. Prior to working in high-tech journalism, he was a reporter and editor at newspapers in Connecticut and Texas.

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