How To Become a UC Adoption Rockstar

As enterprise migration to Unified Communications as a Service (UCaaS) services grows, user adoption becomes a critical challenge. Without strong adoption, companies miss the opportunity for UCaaS to drive real innovation for their work environments—because it doesn’t have the chance to take root within the organization. Technology decision-makers can buy the most innovative technology on the market and advocate for digital transformation all they want, but if their employees fail to use it, the benefit of the investment is lost entirely. 

On Demand
1h 00min

Join this webinar to learn more about how to break the “business as usual” cycle of technology onboarding, drive adoption throughout your organization, and become an adoption rockstar.

In this webinar you will learn:

  • Best practices for driving adoption of communication technology across the modern digital workforce.
  • How UC solutions provide more value than siloed, individual communications tools.
  • How communications data can be powerfully leveraged to better understand user behavior and areas for improvement when driving company-wide adoption. 

Featured Speakers

  • Elka Popova
    Elka Popova
    Vice President of Research
    Frost & Sullivan

    Elka Popova leads the Connected Work research team at Frost & Sullivan, a global market research and consulting company. With 20 years of market analysis and strategic consulting experience, Ms. Popova specializes in market and competitive intelligence, market forecasting and trend analysis. She has extensive expertise in a broad range of industry sectors, including unified communications (UC) systems and endpoints, UC as a service (UCaaS), communications platforms as a service (CPaaS), and session initiation protocol (SIP) trunking. Ms. Popova holds a Master of International Management degree from Thunderbird, School of Global Management (presently part of Arizona State University), Glendale, AZ, U.S.A.

  • Dean  Holmes
    Dean Holmes
    Product Strategist

    Dean has over 22 years of experience selling and marketing in the Unified Communications space. He spent 7 years in Seattle cutting his teeth selling PBX and Contact Center technology for a value added reseller. Starting with traditional providers such as Avaya, Toshiba, and Siemens, he then quickly moved into the early days of IP telephony and non-traditional contact centers with companies such as Interactive Intelligence, Cisco, 3Com, and Vertical Networks. After moving to the Bay Area 15 years ago, Dean expanded his focus to the contact center, customer experience, and the early adoption of UCaaS and CCaaS platforms. For the past 5 years, Dean has been working at Fuze in Product, Marketing, and Sales to help educate prospects and customers on the benefits of UCaaS and Fuze’s role in the enterprise market.

  • Eric Krapf
    Eric Krapf
    GM & Program Co-Chair, Enterprise Connect
    Publisher, No Jitter

    Eric Krapf is General Manager and Program Co-Chair for Enterprise Connect, the leading conference/exhibition and online events brand in the enterprise communications industry. He has been Enterprise Connect’s Program Co-Chair for over a decade. He is also publisher of No Jitter, the Enterprise Connect community’s daily news and analysis website. Eric served as editor of No Jitter from its founding in 2007 until taking over as publisher in 2015. From 1996 to 2004, Eric was managing editor of Business Communications Review (BCR) magazine, and from 2004 to 2007, he was the magazine's editor. Before coming to BCR, he was managing editor and senior editor of America's Network magazine, covering the public telecommunications industry. Prior to working in high-tech journalism, he was a reporter and editor at newspapers in Connecticut and Texas.

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