SIP Trunking - Demystifying Cloud vs Telco Providers

SIP trunking has been available for more than a decade and adoption is widespread in most industrialized countries. Yet, when it comes to choosing a SIP Trunking provider, it is not a straightforward decision. The SIP Trunking market is dynamic with a plethora of providers who offer innovative services to compete for your business.

Two broad categories of providers have emerged: Telcos and Cloud providers. These categories are differentiated by their investments in wireline transmission facilities, and each approach carries its own implications. So should you pick a telco or a cloud provider for your PSTN access connectivity for your business?

Join us for the webinar SIP Trunking - demystifying cloud vs telco providers, on Dec 16th, 11AM PST | 2PM EST to learn how you can make this decision if you are in a situation to pick your next SIP Trunking provider for your business.

On Demand
1h 00min

In this webinar you will get:

  • An unbiased view of the SIP Trunking market and landscape by industry analyst Diane Myers
  • What makes the Cloud and Telco providers different
  • Criteria you can apply to compare the Cloud vs Telco
  • Q&A with industry experts

Featured Speakers

  • Diane Myers
    Diane Myers
    Chief Analyst

    Leveraging 25 years of telecom industry and marketing experience, Diane is widely regarded as one of the top analysts in the enterprise communications and collaboration market. She is a meticulous researcher with expertise that includes identification of new markets and trends, product positioning, messaging, strategic planning, competitive analysis, and service-provider go-to-market strategy. Diane joined Infonetics Research (now Omdia) in 2008. She leads Omdia’s enterprise collaboration practice with specializations in enterprise telephony, unified communications (UC), SBCs, UC as a service (UCaaS), SIP trunking, and the adoption trends of service providers and businesses. Diane has held many senior-level positions at BroadSoft, Stratecast Partners, FORE Systems, In-Stat, NCR, and Eastman Kodak. A consultant to startups, service providers, vendors, and the investment community, Diane helps clients to identify new market opportunities; provides due diligence; and advises on positioning, product development, and business plans. Diane received her bachelor’s degree from Michigan State University and her MBA from Thunderbird, School of Global Management.

  • Arvind Rangarajan
    Arvind Rangarajan
    Sr. Product Marketing Manager

    Arvind is a Senior Product Marketing Manager at Twilio focused on Communications Platform as a service. He has many years of diverse global experience in developing technology products and commercial solutions. His experience at a variety of companies (Cisco, Broadsoft, Shoretel, etc.) helped him develop strong skills in product management, product marketing, software development and more.

  • Annie Benitez Pelaez
    Annie Benitez Pelaez
    GM Elastic SIP Trunking,

    Annie is the General Manager of Elastic SIP Trunking at Twilio where she is leading the Voice & Network Connectivity teams to help customers design, build and evolve their communications. Annie has over 15 years of experience in the voice and technology space. During her time at Twilio, Annie has defined and built the SIP Voice Products and created Private Connectivity Products and more.

  • Eric Krapf
    Eric Krapf
    GM & Program Co-Chair, Enterprise Connect
    Publisher, No Jitter

    Eric Krapf is General Manager and Program Co-Chair for Enterprise Connect, the leading conference/exhibition and online events brand in the enterprise communications industry. He has been Enterprise Connect’s Program Co-Chair for over a decade. He is also publisher of No Jitter, the Enterprise Connect community’s daily news and analysis website. Eric served as editor of No Jitter from its founding in 2007 until taking over as publisher in 2015. From 1996 to 2004, Eric was managing editor of Business Communications Review (BCR) magazine, and from 2004 to 2007, he was the magazine's editor. Before coming to BCR, he was managing editor and senior editor of America's Network magazine, covering the public telecommunications industry. Prior to working in high-tech journalism, he was a reporter and editor at newspapers in Connecticut and Texas.

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